VILLA PRIMEROSE EDP

A TRIBUTE TO THE ORIGINS OF PERFUMERY
& TO ELEGANCE AS AN ART OF LIVING.

"I made this somewhat crazy promise to look after you and to ensure that you bring moments of sharing, emotion, and creation to life. You are now at the heart of our quest for excellence and aesthetics. A place of life, of experience, but also a cultural center, you have been a privileged witness since 1886 to the rise of perfumery in Grasse. You thus oscillate between past, present, and future.

Your eponymous fragrance, Villa Primerose, is a contrast between power and softness, between homage and modernity. It takes on the elegance of the magnificent gesture of a leather glove being slipped on.

Like those elegant women whom you welcomed and accompanied for more than a century, enveloping them in the charm of conventions and savoir vivre, this fragrance celebrates this art of living which is now reborn within your walls.